eNewsletter design
Added: 16 December 2011
We've recently redesigned our eNewsletter and we'd love to know what you think of it compared to our old one.
Take a look at the gallery and tell us your thoughts.
21 people have commented on this
In detail
In August, we made some changes to our monthly eNewsletter. It still contains exclusive customer offers and interesting articles, but we've refreshed a few things and we'd like to know what you think of it compared to our old one.
These days we all get a lot of emails, so we've made the design easier to skim-read, with descriptive headlines that explain the crux of the article, even if you don't read it fully. We've also refreshed the layout to make it more structured, and we've changed the name of the newsletter too.
We'd love to know what you think of it compared to the old one. View them in the gallery, then leave us some feedback.
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The site looks muddled and the newsletter seems like a distraction from the main issue. And yes, I'm over 40, no I don't have a smart phone and for the first time since joining First Direct, I'm looking at other banks....
Despite the amount of negative views about the new web design i'm really disappointed that FD haven't listened to customer feedback and reverted back to the previous design. Seems like vanity is prevailing in the e-marketing team!!
Strange that the much trumpeted web-site re-design feedback pages have been pulled, yet this one is still live! Given the hundreds of negative comments about the new site and even negative comment about the newsletter, strange how first direct choose to be selective about what you can comment on. Poor show fd. Talk a good game though, but don't really follow up on the difficult stuff.
Not as nice as it was. It all looks confusing.Too much information! The login task bar has already been changed back as the dropdown menu that was there has been changed again.
I hate new page ,I have been with you 20 years ,all i need is look at my accounts, maybe swap some money around but this page is useless, maybe i am an old fuddy-duddy,but surely you need me as well as the young , sorry to be such a moaner, but now i have to go back and see if I can access my account details or if I cannot , ring up and talk to areal human being ps i still love your bank cathy cou
I want good banking not fancy sites. Immediate reaction to logging on was there was an error and I had logged onto a scam site. Was hesitant to continue to use it----.
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Not sure what the 'old' or the 'young' have to do with it. It's got to be about delivering an intuitive, value added service for the customer - whateve their age !.... question has to be does the 'news letter' provide the above, my thought - NO ... focus on getting functionality into the account pages, the account apps and other ways to access funds , and stop the gimmicks (i'm someone under 30 !)
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